Blade & Soul NEO marks 2 years with Jackson Pizza collab

Published on October 22, 2026 14:30 UTC · Updated on October 22, 2026 21:02 UTC

NCSoft's MMORPG marks two years of service with an in-game event, cosmetic coupons and an exclusive Jackson Pizza menu item on sale until November.

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Blade & Soul NEO marks 2 years with Jackson Pizza collab — · Photo: Courtesy of NCSoft

NCSoft launched on Wednesday (22) a collaboration between Blade & Soul NEO and the Jackson Pizza chain to mark the MMORPG's second year of service. Dubbed "Jackson Has Arrived NEO," the partnership pairs an in-game event — "Strange Food from the Western Continent" — with an exclusive flavor sold at the South Korean chain's restaurants. In-game activities run until regular maintenance on November 18, while the new menu item stays on sale until November 20.

The announcement came from NC and was picked up by Asian and international games outlets. It is the first major anniversary campaign for the title under the NEO banner, a remastered version of the martial-arts MMORPG originally released in 2012. In Brazil, the game has been available on PC via Steam since 2025, with localized interface and global servers.

How the in-game event works

At the heart of the collaboration is the "Strange Food from the Western Continent" event, already live. The loop is simple: players complete daily and weekly quests to earn a Pizza Ingredient Selection Box. The collected ingredients are then traded with the event merchant for two consumables: Super Jackson, a buff item, and the BNS NEO Pizza.

Using the BNS NEO Pizza lets players pick between two rewards: the Jackson Pizza Illusion Soul Shield skin appearance — a themed take on the game's traditional soul shield — or an Enhancement Material Selection Box, a progression item used to strengthen gear. The choice is final, forcing players to decide between collecting and build progress.

Rewards and exchanges

Daily and weekly quests: award Pizza Ingredient Selection Boxes;
Super Jackson: a consumable buff obtained by trading ingredients;
BNS NEO Pizza: lets players choose the Jackson Pizza Illusion Soul Shield skin or the Enhancement Material Selection Box;
Event deadline: until regular maintenance on November 18, 2026.

From the screen to the table: the B&S NEO Pizza

Outside the game, Jackson Pizza has launched the B&S NEO PIZZA, described by NC as a "salty and sweet" combination of cheese, pepperoni and sweet potato. According to the company, the menu visually captures the range of colors and the pace of the MMORPG's combat. Sales run through November 20.

"NC explained that the menu expresses the charm of Blade & Soul NEO, which delivers combat action and fun."
— NCSoft statement about the collaboration

Customers who buy any Jackson Pizza menu item during the campaign receive a coupon that can be registered in the game. Redeeming it grants a set of cosmetic and functional items: an outfit, a hat, a special pattern box and buff items. Players who wear the collaboration outfit and verify it enter a draw for physical prizes — limited-edition keycaps, a tin case and a Jackson Pizza hat.

Promotional art for the Blade & Soul NEO and Jackson Pizza collaboration, featuring MMORPG characters and the themed pizza — Official art for the "Jackson Has Arrived NEO" campaign, celebrating two years of Blade & Soul NEO. (Photo: Courtesy of NCSoft, via GameMeca)

Campaign calendar

Milestone	Deadline
"Strange Food from the Western Continent" in-game event	November 18, 2026 (regular maintenance)
B&S NEO PIZZA on sale	November 20, 2026
Coupon registration and physical prize draw	During the campaign, per the official rules

Why the collaboration matters to players

Food-brand tie-ins are common in South Korea and work as a bridge between a game's universe and everyday consumption. For Blade & Soul NEO, the partnership serves three purposes: it celebrates the service anniversary, stirs the in-game economy with progression items and extends the brand's reach beyond traditional games channels.

For players, the math is practical. The Enhancement Material Selection Box has direct value for gear progression, while the Jackson Pizza Illusion Soul Shield skin appeals to collectors and content creators, who tend to showcase themed looks in screenshots and videos. Super Jackson buffs, in turn, are usually most useful during intense progression windows such as weekend raids and dungeons.

An anniversary with two ages

One clarification matters: the "two years" being celebrated now refer to the game's original service in South Korea, which began in October 2024. The Western version arrived later — first in the Americas in February 2025, then on Steam in June of the same year. In other words, part of the international community is marking the milestone before completing its own second anniversary, which explains a campaign centered on rewards rather than a major content expansion.

The moment is also a gauge of the game's health. An MMORPG reaching its second year with a branded event, regular updates and an active cosmetic store signals stable operation. The open question is whether NC will convert the campaign's visibility into substantial content for the final quarter — a field where competition with other titles in the genre is fierce. If you follow the games scene, it is worth comparing the update cadence of other MMORPGs, as we did in our breakdown of Soul Strike Origin's growth system.

How to join and what to check

Full rules, the reward list and the draw regulations are on the official collaboration page. The original coverage was published by Inven Global and GameMeca.

Before redeeming the pizza, players should confirm their account is eligible to receive the items and that the coupon was registered correctly — collab coupons often have their own deadline, separate from the in-game event. Keeping the purchase receipt is also advisable, as it may be required if redemption or the prize draw runs into problems.

The campaign ends in less than a month. Anyone after the skin or the enhancement materials needs to keep up with daily quests, since exchanges depend on accumulated ingredients. For everyone else, there is the curiosity of trying a pizza that attempts to translate, through cheese, pepperoni and sweet potato, the aesthetic of a kung fu MMORPG.